Aira AI is a venture-backed startup building an AI investment research platform for enterprise finance. Its next step was a public launch at the AI Festival conference in Dubai, where the founders wanted to win more early customers. The bet was that a polished product would earn the trust of executive buyers in enterprise finance and banking, and that a product they trusted would find demand.

Before the launch, Aira’s investors said the MVP wasn’t yet user-friendly enough and felt built for developers rather than buyers. The founders also ran their own interviews with users, which echoed the investor feedback: confusing flows and visual complexity were holding the product back.

We gave Aira a starter visual identity that's clean and sector appropriate, something Head of IT at a major international bank would place their trust in.We redesigned the MVP to look and feel, complete with enterprise-grade flexibility of components used, while using battle tested component frameworks.

We then made what Aira needed to launch: an interactive landing page, custom 3D visuals, video demo and conference stand graphics built from those visuals.

The outcome

Aira launched on time in Dubai with a product that met the standard its buyers expect. Investors responded well to the new product, and the launch started conversations with global banking executives.