Background

Scalemate is a GTM engineering service that helps B2B software startups build outbound pipeline. Its strategists pair AI agents with human judgement to find the right prospects, design campaigns and book meetings that turn into sales.

Scalemate came to Thought&Function to build out an MVP based on their services offering. The service model was proven and paid for itself. The next step was growth that didn't depend on adding a strategist for every new client. Our bet, funded by Scalemate's existing revenue, was that software could take on much of the heavy lifting. If a platform handled the repeatable work, each team member could serve more clients, and large parts of the service could become a product.

The build

With the service already proven, we went straight to the build. We designed and engineered the MVP: one workspace for Scalemate's strategists and for the founders and sales leads they work with. It brings ICP list building with intent signals, campaigns and playbooks, and AI agents and automation together, connected to the tools teams already use. Clients get a dashboard showing their pipeline and results.

The outcome

The platform is now live with clients, and Scalemate's strategists run client work through it. Each strategist now serves more clients, all achieved within 3 months timeframe.