The process
of creation
How We Create Amazing Products
Design thinking
agile approach
Lean Startup & Agile
Design thinking
agile approach
Lean Startup & Agile
Design thinking
agile approach
Lean Startup & Agile
Design thinking
agile approach
Lean Startup & Agile
We focus on shortening the iterative cycle, to learn faster, and reduce the cost and time to product-market fit.
Step 1
Step 1
Strategy & Discovery
Design thinking
Design thinking involves empathising with users, defining the problem, generating ideas, prototyping solutions, and tessting them. This user-centred process is essential in driving innovation, and creating products and services that meet users' needs.
Double diamond
Diverging and converging when defining the problem and the solution allows us to adopt blue sky thinking, fully understand the space, and propose the best solution.
Step 2
Step 2
Process.
UX
User experience is how a user interacts with the product. This discipline defines how the product works.
UI
User interface is the visual design and layout of the product. The focus here is on how the product looks.
Step 3
Step 2
MVP build & Launch
MVP Build
We follow the Agile Scrum methodology when developing applications, which means we work through a prioritised backlog in 2-week Sprints. The application is built on scalable cloud infrastructure, using best practices to provide a strong foundation for faster iterations.
Launch
To prepare for an MVP launch, we help you define and install analytics to measure the performance of your product and gain user insights. We also align with your go-to-market strategy to ensure we can generate user activity and feedback to iterate from.
Step 4
Step 4
Iterate & improve
Experimentation
After releasing the MVP and gaining our first users and product analytics, we will begin the experimentation process. This involves creating a hypothesis and testing it through a Learn, Build, Measure cycle.
Roadmap development
As well as running experiments, there will be additional roadmap items that need to be developed. We provide continuous development of features that add value to end users.
logic
Logic
Why do we use this approach?
Every startup has a vision, but it also faces numerous obstacles and assumptions that introduce risk. Our approach prioritises tackling the biggest assumptions first, thereby reducing your biggest risk and maximising the value at each iteration.
We have applied this process to help us launch early and iterate faster with all our partners
5.0
With the new site, the client has been able to grow their business further, recording over 200 registrations and 100-plus purchases in two months. Thought&Function leverages their knowledge and technical expertise to deliver quality results. They’re also proactive in addressing issues and requests.
"They’re a one-stop shop for our web development needs."
- James Hurley, Co-Founder, Ted's Health
"They’re a one-stop shop for our web development needs."
- James Hurley, Co-Founder, Ted's Health
4.5
Since Thought&Function took over development, the app’s downloads have increased 1,000x — from 5,000 to 59,000. The team delivers on time and budget, and their communication has improved throughout the project. Moreover, they utilize best practices, and their problem-solving approach stands out.
“Thoughts&Function’s team delivers everything we need.”
- Florian Branstetter, Founder, Teledoc.
“Thoughts&Function’s team delivers everything we need.”
- Florian Branstetter, Founder, Teledoc.
5.0
Acquired by health heroWhat started as a small app has grown to over 10 million users in the UK. The platform also mitigates needless doctors' appointments by helping users determine if they can treat themselves. With a flexible development plan, Thought&Function continues to augment the internal dev team on new features.
"They are great people to work with, are very honest and up-front"
- Alfonso Ferrandez, CTO, Doctorlink.
"They are great people to work with, are very honest and up-front"
- Alfonso Ferrandez, CTO, Doctorlink.
5.0
Thanks to their pragmatic approach and long-term strategy, Thought&Function achieved every milestone and delivered a vastly improved product ready to grow. The team was very hardworking and collaborative, embracing the client’s culture and demonstrating a genuine commitment to achieving success.
“Thought&Function truly cared about what we were doing.”
- Niraj Dattani, Founder, Now To How.
“Thought&Function truly cared about what we were doing.”
- Niraj Dattani, Founder, Now To How.
4.5
Thought & Function’s efforts have been met with positive acclaim. The team is communicative, skilled, and deadline driven. Customers can expect a company that integrates well into the rest of the team.
"They've proactive and helpful at every stage of the way."
- Laurel Gray, Head of Product, Allplants.
"They've proactive and helpful at every stage of the way."
- Laurel Gray, Head of Product, Allplants.