Back
Mailytic
Mailytic
Law firm client intelligence
MVP prototype that turned founder's vision into a firm-wide investment in stronger client relationships & new markets.
MVP prototype that turned founder's vision into a firm-wide investment in stronger client relationships & new markets.
MVP prototype that turned founder's vision into a firm-wide investment in stronger client relationships & new markets.
Background
Mailytic started inside a law firm. Its founder saw that the firm already held a wealth of client data but wasn’t using it to look after client relationships or spot new opportunities. Bootstrapped by the founder, the idea needed two things to go further: internal stakeholders behind the vision and the board’s investment to build it.
The bet
The data the firm already had could strengthen its client relationships, open up new markets, create revenue uplift and unlock cross-selling opportunities buried in the mundane data.
The build
We shaped the product strategy with the founder and designed a high-polish prototype, so the board could see the product working rather than imagine it. We also created a starter brand and visual identity, plus 3D design. The identity is elegant, timeless and classical, and it echoes the firm’s brand while standing on its own.
The outcome
The prototype did its job. The founder was able to present his vision in full across the organisation and the c-suite. The firm’s leadership was impressed and is now working through compliance and security requirements to clear the way for building the MVP.
Background
Mailytic started inside a law firm. Its founder saw that the firm already held a wealth of client data but wasn’t using it to look after client relationships or spot new opportunities. Bootstrapped by the founder, the idea needed two things to go further: internal stakeholders behind the vision and the board’s investment to build it.
The bet
The data the firm already had could strengthen its client relationships, open up new markets, create revenue uplift and unlock cross-selling opportunities buried in the mundane data.
The build
We shaped the product strategy with the founder and designed a high-polish prototype, so the board could see the product working rather than imagine it. We also created a starter brand and visual identity, plus 3D design. The identity is elegant, timeless and classical, and it echoes the firm’s brand while standing on its own.
The outcome
The prototype did its job. The founder was able to present his vision in full across the organisation and the c-suite. The firm’s leadership was impressed and is now working through compliance and security requirements to clear the way for building the MVP.
