ZRG
Background
Challenge
ZRG approached us looking for more than just an upgrade, they needed a transformation. Their existing tool for participant cultural assessment had served its purpose but was now outdated, cumbersome, unable to meet the needs of an evolving workforce and growing customer base. With a clunky interface, limited and slow adaptability, the tool struggled to deliver value to admins, clients, and participants. Creating reports was laborious and slow.
The challenge was clear: how could we breathe life into a stagnant product, turning it into an intuitive, scalable, and impactful platform that inspired trust and confidence at every level?
Team
What we did
Through discovery sessions with diverse stakeholders, we unpacked the layers of this challenge. This wasn’t just a tool for delivering data - it was about enabling organisations to shape their cultures intentionally and confidently.
Our approach prioritised simplicity and scalability:
- Designing for usability: The platform needed to feel intuitive, whether you were an admin creating reports or a participant taking assessments.
- Preparing for evolution: The system had to be robust enough to grow with ZRG’s future needs
Midway through development, the requirements shifted—a common occurrence in ambitious projects. The shift toward a self-serve model introduced new complexities, but instead of resisting, we leaned in. We revisited the core goals and adapted our roadmap to ensure the pivot aligned with ZRG’s vision.
Every step, from algorithm adjustments to interface decisions, was guided by one principle: would this change make the experience better for the user?
The Project
The outcome
What began as a tool became an opportunity for change.
- Effortless Useability: The platform’s clean design and intuitive navigation reduced reliance on support, empowering users to focus on the insights that mattered.
- Immediate Impact: Automation replaced manual processes, delivering beautifully designed, actionable reports at the click of a button.
- Future-Proof Functionality: Built to adapt, the tool seamlessly integrated into ZRG’s ecosystem, enabling them to meet the evolving needs of their clients.
- Cultural Confidence: For ZRG, the tool became a cornerstone of their mission—helping organisations hire for cultural contribution with trust and precision.
Reflections and Insights
This project reinforced a principle that shapes everything we build: the best solutions arise from a deep understanding of both the “what” and the “why.” For ZRG, this wasn’t just about replacing a tool; it was about empowering organisations to make culture-shaping decisions confidently and at scale.
Transformation isn’t just about responding to challenges—it’s about reframing them as opportunities for growth. Whether you’re working with outdated systems, shifting requirements, or an ambitious vision that feels just out of reach, know this: lasting change starts with understanding what truly matters to your users.